On Sunday morning, August 16, 2020, Static & Ben-El Tavori released “Kubiyot” (Cubes), a new collaboration with singer / TikTok celebrity Anna Zak. It’s a cute, fun summer song…but that’s not the main story here.
What’s most interesting is that this is the THIRD song released by Israel’s most famous musical duo this month, and the fourth song released since June. After a long dry spell.
Before the Coronavirus outbreak, the guys were everywhere. They had a hit international song with Pitbull. Then they embarked on a whirlwind tour of New York City, with stops at “Good Morning America”, “Live with Kelly and Ryan”, and of course, “Israel Hour Radio”.
They were also judges on “HaKochav Haba“, basking in the national excitement of Eden Alene’s election as Israel’s 2020 Eurovision rep.
But then Coronavirus hit. And Static & Ben-El were uncharacteristically MIA. As nearly every other Israeli artist was doing all they could to remain relevant, Israel’s most famous duo seemed to disappear from radar.
But Static & Ben-El clearly had lots of projects in the oven.
The Summer of Static & Ben-El
On June 23, the guys teamed up with Nasreen Qadri to bring us “Habib Albi” – the official song of Tel Aviv Pride 2020. Eight weeks later, the song is still enjoying tons of airplay on Israeli radio.
Then, on August 2, the Static & Ben-El floodgates opened. It began with “Milli”, an English-language release as a follow-up to “Further Up”. This time, the boys collaborated with rapper Flipp Dinero for “Milli” (with a music video that seems to have borrowed footage from their Hebrew song, “Imale”).
Exactly one week later on August 9, Static & Ben-El released “Kapit Achat Shel Tov” (One Spoonful of Goodness). The catchy tune is a nearly-three-minute commercial for “Milky”, a popular pudding snack in Israel.
And finally, one week later on August 17, the duo was back, this time teaming up with Israeli TikTik phenomenon Anna Zak for a fun summer song called “Kubiyot”.
Not sure what’s going on with Static & Ben-El…but we love it!
Four songs (three in Hebrew) in eight weeks! It’s highly unusual for Static & Ben-El, who are usually much more measured in their music release schedule. They tend to keeping the public wanting more. Plus, with their sights set on “greener” pastures, we’re a (pleasantly) surprised that they continue to pay so much attention to the Israeli market. So is there a method to their madness? What’s going on with Static & Ben-El Tavori?
What do you think of the duo’s newest releases? What’s your favorite song by Static & Ben-El?
